About us.

"GO - DO WHAT YOU LIKE - MAKE SURE YOU DO IT WISE"

... is not only Betty Rohrer's favorite quote, but also her motto in life. Born and raised in Vienna, she began studying psychology and gained her first experience in dealing with people who were not so well-disposed towards fate during accompanying internships. She felt that this is her mission, but also knew that the time to live had not yet come.

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Opinions are divided today about whether the media branch discovered Betty or Betty discovered the media branch. The fact is, it was a win-win situation for both sides. With talent, skill, well-founded know-how and a tenacity that few people have, she implemented goals in reader marketing that had a lasting impact on the success of the “Publishing Group News” and the daily newspaper “Austria”. After more than 20 years, she left the media scene and in 2012 her first humanitarian mission followed in Kathmandu, which changed her life by 180 degrees.

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With her NPO, Betty independently initiates aid projects to improve the lives of women, children and young people. Betty knows she cannot fundamentally change the world - but she can help to significantly improve the living conditions of disadvantaged people, especially children. The mental and emotional health of the people is just as important in each of their projects as helping these children and families to shape their life path more positively.